The Role of Technology in Enhancing the Customer Experience at Leisure Centres


The customer experience is changing. Customers are becoming more demanding, and businesses are having to up their game. While it’s true that the customer is always right, it’s also true that customers don’t always know what they want until they see it. Technology can play a key role in discovering what your customers want or need and then helping you deliver that experience.


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The IoT at Leisure Facilities

The Internet of Things is a network of devices connected to one another and the internet. These devices can collect data and share information with each other.

The numerous, complex systems that are required to run simultaneously within a leisure centre for the customers feel at ease are now, and have been for a while been monitored and controlled by the IoT. From monitoring environmental conditions in real time using sensors on systems like HVAC units, lighting systems, and water quality monitors (for pools). To monitoring our facilities for performance issues or safety concerns  these systems provide valuable insights into how customers interact with the leisure environment.

More recently, IoT enabled devices can be used to automate the process of booking and accessing facilities, such as gym equipment and swimming pools. Thus directly improving the customer experience and reduce waiting times.

Immersive technology

Immersive technology is a new way to experience your business and the surrounding area. It’s also a great way to promote your business, as well as get an idea of what it’s like to be at your business. Immersive technology can be used in many ways, and can help you better engage with customers, or simply introduce people to your business in a fun new way.

Virtual Tours & Virtual Reality (VR)

Virtual reality (VR) has become increasingly popular in the leisure industry. It’s a powerful tool for marketing, and customer experience because it allows companies to create immersive experiences for customers that are hard to replicate without VR technology. Here are some key benefits of impletementing Virtual Tours:

Boost Sales Conversions: Integrate your booking systems into the tour and allow your clients to easily make place an order without leaving the tour environment. Leading to a more streamlined and convenient experience.

Grow your Google Search: Enhance the visibility of your Google business profile. By showecasing the atmosphere of your venue. In addition improve your search rankings, by providing a rich and engaging media experience for users.

Increase Membership Referrals: Allow clients to easily share the virtual tour with their friends, family, and local community. Providing them with a convenient way to experience the benefits of your venue from the comfort of their devices.

To learn more about how Virtual Tours can help enhance the customer experience at leisure centres, click here.

Augmented Reality (AR)

Augmented reality (AR) is a technology that blends the real world with the digital world. It allows you to interact with virtual objects in real space, which means it can be used in a variety of ways to enhance your customer experience at leisure centres. Leisure facilities have already begun using AR to help customers visualise what they can do at their leisure facility. This technology is an excellent way for customers to see what kind of exercise equipment and classes are available before they even get there, making it easier for them to decide which activities they want to take part in during their visit.


The customer experience is being fundamentally re-imagined because of innovations in technology. Leisure centres are at the forefront of these changes, and they’re responding to the demand by providing immersive experiences that will engage customers of all ages. The future of leisure facilities is bright-we can’t wait to see what comes next!